Peregrine Ventures
Brand Guide Edition one · Essentials
The marks, colors, and type that carry Peregrine Ventures across print, screen, and the Oxford programme itself. Start here; the files do the rest.
Download assets SVG · PDF · PNGBrand essence
Pilgrims never travel alone.
An immersive Oxford programme equipping leaders to navigate complexity with clarity, courage, and conscience through transformative dialogue and Augustine's timeless philosophical framework, fostering both individual growth and community connection in the pursuit of ethical excellence.
Symbology
The shieldOxford's collegiate tradition, and the community of pilgrims on their ethical leadership journey.
The rosetta compass starWayfinding and navigation: the programme's mission to help leaders map the landscape of complex ethical decisions.
The falcons and three linesIndividual pilgrims coming together in community; three horizontal lines for Augustine's foundational pillars of clarity, courage, and conscience.
Peregrinare in lumineThe motto, set in tracked capitals on the certificate tab and other formal pieces.
Logo
Three lockups, one shield.
Use the inline lockup wherever there is horizontal room, the stacked lockup for covers and formal centered layouts, and the icon alone only where the name already appears nearby or the space is very small.
Bronze on paper
Stone on slate
Bronze on midnight
Stone on umber
- Use the supplied files. Never retype the wordmark or redraw the shield.
- One color per mark. The two-color version (bronze shield, sage name) is for light backgrounds only.
- Give the mark generous clear space. Nothing touches the shield.
- On photography, place the light (stone) version over a darkened area, never over detail.
- Blind deboss, foil, and single-color letterpress are all on-brand for print; use the 1c dark file.
- Partner marks (University of Oxford, CPD, Access Ventures) sit in a row of equal visual weight, never inside the shield.
Reading the file names.
PV-Inline-1c-Dark means the inline lockup, one color, dark version. Inline / Stacked / Icon is the lockup; 1c / 2c is one or two colors; Dark is bronze for light backgrounds, Light is stone for dark backgrounds. The IconDetailText and TextDetailIcon variants add the small "Executive Leadership Development" descriptor. Every mark ships as SVG, PDF, and PNG.
Color
Falcon, stone, and bronze.
The palette draws from the natural coloring of the peregrine falcon and Oxford's architecture. Blues carry steadfast principles and depth of thought; the warmer tones bring approachability and a sense of place.
Slate
#51779FHandbook cover, hybrid 1-pager, primary blueSky
#9BC3D2Light panels, rosetta star on darkSage
#6B8B8BInline wordmark (2c), lecture invitationMist
#8CAAA9Topography pattern, soft backgroundsBronze
#8C6239The shield, pins, foil, all 1c marksUmber
#5A4628Handbook spreads, nametag backs, dark marksMidnight
#121424Nametags and pin cards; the premium dark groundStone
#EFEAE2Paper stocks, light marks, page groundFog
#E6E6E3Light marks on blue and brownPaper
#F2F2F2Screen backgrounds, cards, certificatesStone on slate
Stone on bronze
Slate on sky
Bronze on stone
Typography
Baskerville for gravitas, Montserrat for clarity.
Baskerville carries academic authority and connects to Oxford's scholarly heritage. Montserrat keeps body text modern and accessible, so the brand feels both credible and contemporary.
Headings · Baskerville
Moral Leadership for a Complex AgeSentence case for headlines, tracked capitals for the wordmark and formal titles. Production files use ITC New Baskerville Pro; on the web, Libre Baskerville is the open-source stand-in.
Roman for nearly everything; Bold appears only in the run of show.
Body & labels · Montserrat
Clarity, courage, conscience.Body copy, captions, labels, buttons, tables. Letterspace uppercase labels generously; keep paragraphs at Regular or Light.
Light 300Regular 400Medium 500SemiBold 600Bold 700
PeregrineVentures
The wordmark
Baskerville capitals, wide tracking, "Ventures" smaller and wider still. Use the logo files rather than setting it live.
Executive training programme inLeadership & Ethics
Label over title
A tracked Montserrat eyebrow introduces a serif title. Certificates, invitations, section openers.
Peregrine understands leadership as a lived vocation, formed over time through attention, judgment, and responsibility.
Running text
Montserrat Regular or Light, set with a measure near 65 characters and generous leading.
Secondary assets
Flourishes that support, never compete.
Submarks and patterns for pins, cards, backgrounds, and bullets. Use one per piece, and keep the primary mark in charge.
Monogram shieldFavicon, pen clips, pin backs
Falcon shieldLapel pin, etched gifts
Compass shieldMugs, small stamps
Flock shieldCommunity pieces
Rosetta starBullets, dividers, the crest
FlockLetterpress cards, notes
Topography
Contour lines reinforce the idea of mapping the landscape and navigating complex ethical terrain. Run the pattern low-contrast behind a frame or across a dark ground, as on the certificate border and the nametags, and keep text off the busiest areas.
In practice
Recent pieces, and what each one shows.
Pieces from the March 2026 Oxford programme and the 2027 hybrid launch. When in doubt, match the nearest one of these.
